What is Digital Marketing? A Complete Beginner’s Guide [2025]
Digital marketing has transformed from a niche skill into an essential tool for every business. Whether you’re a small business owner, a student, or someone looking to understand the evolving online landscape, this guide will walk you through the basics—and beyond—of digital marketing.
Introduction
Have you ever wondered how brands manage to catch your eye on Instagram, pop up on Google, or even reach out on YouTube? Digital marketing is the answer behind these modern connections. As more consumers shift their attention online, businesses are investing in strategies that not only attract but also engage their target audiences. In this guide, we explore what digital marketing is, why it’s indispensable in 2025, and how you can harness its power.
